In this episode we speak with Simon Schwitallik, Director of Commercial Strategy and Analytics at Design Hotels to discuss the trends in defined hotel collections and the importance of a tech stack to deliver digital experiences that match the hotel ethos and style.
With an abundance of hotel collections, curated by those passionate by a certain theme whether it’s luxury, independent, eco, spa and wellness or design - properties need to ensure they represent the soft umbrella brands that deliver them bookings and business. We discuss
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The trends in hotel collections
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The development of the design hotel category
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The importance of tech
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And digitalising experiences.
Listen to the podcast here.
About Haynes MarComs
Haynes MarComs supports businesses with strategic brand marcomms and digital and PR campaigns by taking an holistic approach to sales, marketing and customer delivery. Our aim is to make your business more efficient and productive in your go-to-market strategy to secure the confidence from the market that drives lead generation to meet your commercial goals.