Excerpt from PhocusWire
Agoda, Booking Holdings' Thailand-based online travel agency, is introducing a wholesale distribution plan that will offer hotels more control over rates and distribution parameters.
With the new platform, hotel chains will be able to track where rates are shared through a comprehensive dashboard that they manage, allowing them to choose which suppliers can access their inventory. With the greater visibility, the hotels can use the information to optimize volume and rates.
Damien Pfirsch, Agoda’s chief commercial officer, said the new platform represents the company’s belief in providing its hotel partners with the data and insights they need.
"With our wholesale distribution product, we address the pain points that abound in hotel chains around visibility and effective revenue management,” he said. “Our tailor-made, technology-led solution affords hotel partners more control over how, where and when inventory is consumed.
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