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TravelBoom Marketing News

Hotel Reputation Management

These Are the Review Channels Hotels Must Prioritize - By Leanne DeMaille

Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.




Wellness Travel

Wellness Travel: How to Tap Into This Colossal Market - By Alyssa Fate

According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. So, how can hoteliers tap into this colossal market? First, hotel marketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.



TravelBoom Hotel Marketing Podcast

Hotel Marketing Podcast Episode 242 - 5 Things Leisure Travelers Need You To Know

It’s finally here! The 2023 Leisure Travel Trends Study. We asked travelers a series of open-ended questions to help uncover hidden objections that prevent someone from booking a stay. What we found was not surprising, but what was surprising was how uniform the responses were to the question, 'What is one thing a hotel could do that would convince you to book a stay?'






Google Analytics

GA4 for Hotels: Everything Hoteliers Need to Know - By Connor Zahrobsky

Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4.