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A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. So, how can hoteliers tap into this colossal market? First, hotel marketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.
Subscriptions are shaping up to be the new new thing in loyalty programs.
When our KTN team onboards clients for either traditional mystery shopping or for call scoring of actual recordings (as captured in our clients’ various cloud-based platforms), part of our process is reviewing their existing call criteria. As a result, I get to peek behind the scenes and see what their reservations, front desk, and/or contact center staff are being trained to say.
As hotel companies continue to work to better bridge the gaps across their commercial teams, which include revenue management, sales and marketing, leaders must do a better job giving employees diverse experiences.
From brands like Fendi and Dior to retailers like Saks and The Webster, everyone's setting up shop in fancy hotels this summer.
With this exciting partnership, the tourist destinations aim to enhance their online presence and engage with a wider audience, solidifying its position as a premier destination in the heart of Myrtle Beach.
Each month, Doug Kennedy presents a live webcast from the KTN headquarters office in Florida, reaching hotel and lodging professionals of all levels around the globe. The rotating menu of topics includes content for all disciplines within the industry, including rooms operations, sales, and even F&B. Some topics have a broad-based theme, such as hospitality & guest service excellence, while others are very specific such as training tips, transient reservations sales, and hotel group and event sales.
Recently I met with the HSMAI Marketing Advisory Board and shared key statistics and gathered insights on how hoteliers are marketing on the social media landscape today.