Twitter owner Elon Musk and Chief Executive Officer Linda Yaccarino have replaced the social media company’s iconic blue bird logo with an 'X' on a black background as part of a wider rebranding strategy. The move has generated diverse opinions among the Twitter influencers, as evidenced by a sharp increase in discussions during the last week of July 2023.
Meta’s new social platform, Threads, is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim weighs in.
Since Musk took over he has set about dismantling everything that made Twitter valuable - making it his mission to drive out expertise, scare away celebrities, bully reporters and - on the flip side - reward the bad actors, spammers and sycophants who thrive in the opposite environment: An information vacuum.
Hotel Check-In takes a look at how 11 edgy hotel brands position themselves on Twitter.
Digital Marketer Says Ad Spend Buys 'Impressions,' While Solid Creative and Media Planning Earn 'Expressions'
Social media programs tend to start with a flurry of activity and then either take over our life or fade into obscurity. At one end of the spectrum is the coordinator who’s issuing updates every thirteen seconds and neglecting her other duties. At the other end is the manager who resents social media’s insatiable appetite for time and creative energy and is neglecting it in favor of other duties.
For wired travelers everywhere, this social-media mammoth, which has seen its number of unique visitors grow nearly 600% in the past year—is increasingly becoming the go-to site for everything from getting hotel recommendations to sniffing out midtrip dinner companions.
A few months ago we wrote about the many reasons why hoteliers should not be using free link shorting services such as TinyURL and Bit.Ly. While there are numerous free services available, most put your hotel at risk and may cost you dearly in lost business opportunities. The Internet is still a little like the
Marriott Hotels is celebrating the completion of a major refurbishment project across its UK city hotels and country clubs with an innovative review campaign communicated via Twitter.
Lodging Interactive, a leading Internet Marketing Agency exclusively servicing the hospitality industry, today announced the ability to track Return on Investment (ROI) from hotel bookings generated by hotel Facebook and Twitter pages.