In the world of hospitality sales, ChatGPT and other artificial intelligence (AI) technologies have gained attention lately for their potential to streamline processes. It’s a topic I brought to the HSMAI Sales Advisory Board to see how sales leaders are utilizing it in their business practices.
The American Hotel & Lodging Association (AHLA) and the Hospitality Sales and Marketing Association International (HSMAI) Americas today announced a new strategic partnership that will more closely align the two leading hospitality industry associations to benefit their respective members and advance the hospitality industry.
Unleashing Women's Potential – Women in Travel Thrive @ HSMAI offers breakthrough opportunities to connect with top travel industry leaders and access breakthrough resources for career advancement
While some are anxious about what AI means for the future of marketers, we all agreed that the human touch is needed to utilize AI effectively, whether that is in content creation or brainstorming. Insights from the HSMAI Rising Marketing Leader Council.
While 18.8 percent of people working in hospitality are Black, just 1.5 percent of hospitality professionals in director positions or above are Black, according to the Castell Project (2022). Last September, the HSMAI Foundation commissioned research together with Tourism Diversity Matters to hear how Black professionals in commercial professional positions at the manager level and above felt about their experiences.
Burnout is most common among high achievers and is often related to being short-staffed and high turnover, both prevalent in the current climate. Over the last year, burnout has been a recurring topic for the Rising Sales Leader Council as we’ve brainstormed ways to prevent burnout in ourselves and our teams.
HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.
In 2022, a diverse task force of HSMAI Rising Sales Leader Council members aligned to explore our industry’s most recent evolution. Amidst a major turning point for domestic and international travel rebounding from COVID-19, we aimed to find consistencies, gain understanding, and share real-world experience in the evolution of the sales process.
This report dives into eight talent-related trends we have identified as key considerations for attracting new talent, developing emerging talent, and engaging existing talent. Within each trend, we offer resources so you can learn more and actionable advice to leverage within your company
HSMAI Washington DC Chapter today announced the appointment of Christopher Zindash, Amadeus Hospitality regional vice president, as chapter president.