Event highlights value of social media and short-form videos in driving travelers’ awareness and purchase intent.
Do accessibility widgets solve all your ADA problems and keep you safe from lawsuits? The short answer is no. And the longer answer, well, is a little more involved.
In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, commodities, and even traditional commercial real estate (CRE) acquisitions in 2023, and why digital marketing must be considered when measuring risk.
The lodge was founded in 1950 by the von Trapp family, known for touring the United States as the Trapp Family Singers and as the subjects of The Sound of Music. The property’s unique history and setting meant that Vizergy needed to create a stunning website allowing them to tell their story.
Google is gearing up for the summer travel season.
If you haven’t already, there’s still time to position your hotel SEO efforts for success in 2023. With new technologies, changing customer behaviors, and rising trends, hotel SEO strategies should be constantly evolving. Align your SEO strategy with the following trends and SEO tips for hotels for 2023.
Since Musk took over he has set about dismantling everything that made Twitter valuable - making it his mission to drive out expertise, scare away celebrities, bully reporters and - on the flip side - reward the bad actors, spammers and sycophants who thrive in the opposite environment: An information vacuum.
Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers.
As the lines between hotels and short-term rental continue to blur, hotels have an opportunity to use short-term rental data to their advantage. Here are the top 3 reasons why hoteliers should be monitoring the short-term rental industry.
For content marketers, GA4 offers more detailed data on the user's journey across apps and websites and, using machine learning, GA4 can predict how users will behave. With a clearer map of how users got to your content and what they're likely to do next, marketers can set more specific goals for which content types to produce and how to measure their success.