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Global Business Travel Association (GBTA) News Page 2


ChatGPT

ChatGPT, Generative AI, and the Future of Business Travel - By Kevin Fliess

Is the AI-generated content perfectly composed, detail-rich, and ultra-nuanced? No. Is it simple to understand and surprisingly accurate? Absolutely. There’s no doubt that generative AI tools such as ChatGPT will have significant impacts on how business gets done, how we communicate, and even society at large.





The Future Of Travel

The Big Idea: Travel and The Law of Attraction

What’s in store for the future of business travel? How can the industry remain relevant and convey its value and purpose to those inside and outside of the industry?