Skip to main content
Advertisement

Cendyn News Page 2

Google Analytics

Why the Cendyn Booking Engine is the Perfect Fit for Google Analytics 4

It’s an exciting time in the world of analytics, and the topic on everyone’s minds is the evolution of one of Google’s flagship products, Universal Analytics. The platform is evolving to fit the new data landscape, with the new version, Google Analytics 4, built around the customer journey and events rather than cookies and invasive tracking methods.




Conversational AI Technology

Beyond the Hype: The Rise of Conversational AI in Hospitality

The seemingly sudden impact of ChatGPT took many by surprise. But it was many years in the making, and a direct result of the failures of voice search and chatbots that ushered in this next era of conversational AI.



Management Appointment Cendyn

Cendyn Announces Senior Leadership Team Expansion

Following the appointment of Jack Blaha as CEO, Cendyn announces the appointment of a Chief Financial Officer, Chief Legal Officer, Chief Operations Officer, Chief Product Officer and the promotion of long-standing Chief Marketing Officer to President & Chief Marketing Officer




Cendyn CRM Suite

CRM Analytics: Applying Business Intelligence to Understand Your Guests' Needs

Hospitality is a data rich industry. From bookings, F&B reservations and on-property ancillary spend to social media interactions and email campaigns, hotels can collect millions of data points per year that need to be cleaned, consolidated, and organized to produce the valuable insights that lead to optimized guest engagement and higher revenue.