In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, commodities, and even traditional commercial real estate (CRE) acquisitions in 2023, and why digital marketing must be considered when measuring risk.
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
This is the ultimate guide to hotel direct booking strategies that will keep OTAs from putting you out of business. We’ll look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success, from your booking engine to your staff.
A marketing funnel is the journey that takes a potential guest from discovering your hotel to making a booking. Repetitively.
Having a great listing is critical to booking success on Airbnb. Whether you’re a vacation rental, a B&B or hotel, follow these easy tips to get the most out of your presence on Airbnb.
As part of a new promotion to help hoteliers improve profitability, HeBS Digital is offering a guarantee to lower distribution costs by 20%, with the purchase of a full-service website design and digital marketing package.
The HeBStrategy Q1 edition highlights key developments in the hospitality, travel, and digital marketing spaces, their impact on hoteliers and hotel management, and their influence on trends into 2017.
Lodging Interactive, a leading digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its new Freedom For HotelsTM program. Freedom For Hotels eliminates long term, multi-year agency contracts and ensures the agency remains focused on generating positive ROI for its customers.
Innovations to the hospitality industry over 2015 are making a substantial impact on the outlook for hotel marketing in 2016. One of the largest and most obvious shifts in the industry stems from the creation and success of the sharing economy.
Today’s sophisticated travel consumers demand a personalized and highly value-rich marketing approach. They want to be courted and intrigued in order to consider your product or service. They need to be engaged with and by your hotel before booking their stay. This new type of engagement is achieved via digital content marketing.