Search the term 'mobile-friendly website' on Google. There are nearly 1,800,000,000 results. With all this hype, are you wondering what this term means? Importantly what it means for your hotel?
A colleague sitting across you at the office sips languidly at her coffee while staring at her computer screen. You notice the white print glaring against the black background of her mug as she chugs away absently and giggle to yourself. 'I am silently judging your grammar', it says. You chuckle because you can relate. As a branding executive, you know that when it comes to reaching out to your audience, even the tiny details count.
Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.
Google Marketing Live showcased new products to capture new travel demand, including hotel rates on Google Business Profile, feedless onboarding for Hotel Ads, and Performance Max for travel goals.
Sustainable travel rules the roost in India’s travel trends according to a Booking.com report. Here’s a look into what else your guests are looking for.
Facebook ad campaigns can be highly effective for hotels - but your efforts are useless if you are not targeting the right audience. Learn top tactics for reaching the right travelers at the right time.
Travel firms are going all out to woo vacationers and are taking all possible measures from sprucing up their websites to offering innovative services
Despegar.com, Corp. (NYSE: DESP), an online travel company in Latin America, today announced that it has agreed to acquire TVLX Viagens e Turismo S.A), one of the leading online travel agencies in Brazil, for a total consideration of approximately US$15 million.
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
Few would argue that metasearch engines are not an essential showcase for your direct sales channel. According to our figures, they help to generate 5-20% of total web sales. The latest to catch this wave is Bing (owned by Microsoft) with the launch of Bing Hotel Price Ads
As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting. Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a complete list of social media post ideas for hotels.
Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly important for hotels, as prospective customers are typically looking for the best option that matches their wants and needs.
It's about time you took advantage of Google My Business. Optimizing your hotel's Google My Business listing opens the door to a plethora of SEO-friendly opportunities. Become a Google My Business pro by following these optimizations.
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business.
Tracking performance across your hotel, as well as within specific areas, is critical. Without performance-related information, you have no way to determine how well (or poorly) you’re performing in comparison to your competitors or to your previous year’s numbers. That information is critical for making decisions as wide-ranging as whether you need to hire more staff, if your marketing is effective and if you’re reaching your target audience.
Strategies that connect hotels with their guests
According to the hospitality technology provider, this initiative has enabled its chain/group hotel clients to work effortlessly with the Hotel PMS while saving on training costs.
Using revenue management data science is crucial, especially during the pandemic period. Previous hotel revenue management strategies can no longer be used as a guideline as the travel industry's rebounds and restrictions continue to wreak havoc.
Does your website need some work? In this article, you'll get hotel website tips and other information regarding hotel website traffic.
Continuously developing marketing tactics should be an ongoing task in the hospitality industry. Normally, your marketing strategy creates opportunities to connect with your audience by creating content that resonates with your target market. Additionally, using the right combination of inbound and outbound marketing allows you to engage with wider audiences.
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the what’s, why’s, and how’s of the Topics API and its effects on hotel marketers and hotel PPC campaigns.
Have you ever heard the term 'guest inclusivity' in the hospitality industry? Lately, it’s been generating a lot of buzz, forcing the corporate portion of the hotel industry to take notice. Hotels from far and wide are realizing how important diversity and inclusion can be. However, many organizations, especially small hotels, have no idea what guest inclusivity means.
According to GlobalData’s recently published report, ‘Niche Tourism, 2022 Update – Thematic Research’, demand for niche tourism holidays and experiences is growing among Generation Hashtag (defined as people born between 1991 and 2005).
For SEO professionals, 2021 can be summed up in two words: algorithm updates. This year saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years.
A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links.