Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however, isn’t limited to language.
Studies Show Readiness To Travel is On the Rise for Older Consumers
Knowing who you’re up against is half the battle won. According to research, correct positioning against the right competitors can bump up the success rate by 50%. But how do you identify your competition set?
The COVID is pushing digital nomads as the fastest growing trend today. Digital nomads are remote workers who typically work while travelling to different locations. Hospitality expert Are Morch shares his tips with us.
Marketing is no rocket science. While the general notion is that marketing can be expensive, time-consuming and hard to learn and implement, with new age tools (a lot of them even free), can help you market your property with much ease and confidence.
Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralyzed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field.
For Halloween, we asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. Here is what they said:
Moms think they know best. And, you know what? We agree. In addition to reminding us to clean our rooms, comb our hair, and be nice to our teachers, Moms love to shower us with sage advice and thoughtful quips to get us through any situation. And, it turns out that their advice is directly relevant to our work as hotel marketers as well.
When Jim Zito started in hotel marketing, the internet was still a few years away, most marketing campaigns were printed and Milli Vanilli was up for a grammy. After 25 years in the industry, Jim has seen the rise and fall of many hotel marketing tactics, tools and techniques. So, we asked him for the ten most important lessons he’s learned over his impressive career. Here’s what he told us.
The Boost Hotel Occupancy Guide released this month represents a treasure trove of unique and innovative techniques for hotel owners and managers. With research spanning six years, it’s top 54 secrets, most free of charge, are available as a download at the BoostOccupancy.com website.