Just how does Airbnb get away with spending so little on marketing – and what does a TikTok influencer have to do with it? What will it take to keep travel revenues growing, while the industry also does its part to save the world? Why does one travel sector see a silver lining in rising interest rates and inflation?
How did the centenarian brand demand unbroken attention from some of the most distractible viewers on Earth?
The survey also shows that more than a third of U.S. TikTok users have traveled to a destination they saw on TikTok, demonstrating the platform's major impact on the travel and tourism industry
The message is already out. Travel companies have been turning to video-sharing app TikTok to build brand awareness. As the most downloaded app two years in a row, TikTok promises global reach, especially with younger generations of travelers.
10 minutes on TikTok is like three years in the real world. What made this trend-bucking ad hit marketing gold?
TikTok has grown to the seventh largest social media network in the world in recent years and in 2022 its influence on travellers increased by 10 per cent according to a recent survey by MMGY Global.
In September, I met with the HSMAI Rising Leaders Council to discuss how effective TikTok can be as a marketing platform. Here are some ideas to think about when launching or developing your TikTok channel.
TikTok has become a worldwide phenomenon spanning across age groups and a marketing tool for both B2C and B2B brands
Travel companies are increasingly turning to video-sharing app TikTok to build brand awareness and attract new customers. As the most downloaded app two years in a row, TikTok holds the promise of global reach, while the video format allows travel providers to transport viewers to a destination while showcasing their brand personality.
With both TikTok and Reels capturing outsized attention among social media users, we’ve created a comparison chart so you can fully leverage both of these popular platforms in your hotel marketing strategy.