Temple Of Olympian Zeus Athens Greece - Photo by Héctor Martínez on Unsplash
  GBR Consulting Reports Greek Hospitality Industry Performance for 2nd Quarter 2023

Performance H1 2023

  • The first half of 2023 registered positive results for the tourism sector overall.
  • Total international airport arrivals increased by 9.8% YTD June 2023 / 2022, while compared to 2019 a growth of 0.8% was recorded.
  • At Greece’s main international airports, only the airports of Mykonos, Santorini and Kalamata showed a decline of international arrivals during H1 2023 / 2022 of 7%, 6% and 8% respectively, while at all main airports domestic traffic increased.
  • On the other hand, international arrivals at the airport of Mykonos during H1 2023 were higher than the same period of 2019, while for Santorini these were significantly higher.
  • Furthermore, domestic air traffic for the islands of Mykonos and Santorini is important as long haul passengers like Americans and other long haul markets are using these connections. The total traffic YTD June 2023/2022 at the Mykonos airport declined 1.3%, while at the Santorini airport total traffic increased by 7.8%. It must be noted that most tourists travel by ferry boat to Mykonos & Santorini.
  • Market sources do indicate that both destinations are underperforming this year. Mykonos is dealing with overpricing, overcrowding, infrastructural problems and illegal constructions. Rich travellers seem to have chosen different luxury destinations this year within and outside Greece. The islands of Mykonos and Santorini also receive many day-visitors, who are staying at accommodation units on other islands. Also, a massive number of cruise passengers are visiting the islands just for a few hours. All that being said, Santorini and Mykonos remain popular top destinations in Greece.
  • The Athens airport outperformed with an increase of 48% YTD June 2023/22 of international non-resident travellers, while international arrivals at the Thessaloniki airport recorded an increase of 27%.

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GBR Consulting is a leading Greek business consultant firm. GBR Consulting supports clients develop their businesses in a structured manner leading to growth. The firm offers their clients, who are mainly active in the tourism, retail, food, construction and energy sectors, lasting solutions in the field of strategy, marketing, organisation and finance, while also delivering litigation support.

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