Travel Websites
Travel Websites Failing Basic Accessibility Tests - PhocusWire
Travel websites are among the worst offenders when it comes to accessibility, a new report finds.
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Hotel Related Internet News
Social Media Marketing
TikTok, Instagram, X: How Travel Startups Use Social Media - PhocusWire
On average, working age people are now spending up to two and a half hours on social media platforms each day. And it’s no secret that businesses have taken note, especially new ones that want to make a quick - and inexpensive - splash.
Hotel Reputation Management
These Are the Review Channels Hotels Must Prioritize - By Leanne DeMaille
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.
Online Distribution
U.S. Online Channel Share Expected to Remain Unchanged Through 2026
Travel brands have benefited from investment in technological infrastructure and online booking products during the past few years, resulting in a 48% jump in online direct sales to $171.9 billion in 2022, according to Phocuswright's travel research report U.S. Travel Market Report 2022-2026.
Hotel Web Sites
Ritz-Carlton Brand Launches New Websites
The comprehensive redesign touches Ritzcarlton.com, more than 110 each individual hotel websites, RitzCarltonReserve.com, and the six Reserve property websites
Hotel SEO
Why Hotels MUST Optimize for (Organic, Paid, Meta) Search or Risk Getting Left Behind - By Jeremy Razook
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But one thing remains the same. People use search engines. A lot.
Google Business Profile
Google My Business for Hotels - 13 Ways to Optimize Your Listing - By Jeremy Razook
Google My Business for hotels (now Google Business Profile), is a free local search product that opens the door to a bevy of hotel SEO opportunities and increased visibility of your property.
Online Bookings
How the Internet Screwed Up Air Travel - Business Insider
When online ticket purchasing first took off in the late 1990s, it seemed revolutionary. No more middlemen! You could peruse all the options yourself! You could even monitor how the prices changed over time! Internet-based booking also forced airlines to intensify their efforts to offer more competitive fares.
Google Analytics
GA4 for Hotels: Everything Hoteliers Need to Know - By Connor Zahrobsky
Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4.
Hotel SEO
Is Google's Search Generative Experience (SGE) the End of Organic Search for Hotels? - By Jeremy Razook
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality into the Google search results. But will this be the doom of Google search and SEO for hotels as we know it?
Social Media Marketing
Meta Travel Summit Hong Kong Reveals Latest Traveler Social Trends for Brands to Seize Recovery Opportunities - Travel Daily News Asia
Event highlights value of social media and short-form videos in driving travelers’ awareness and purchase intent.
Hotel Web Sites
Why Accessibility Widgets Are Not the Silver Bullet for Your Website - By Gabriel Hovatter
Do accessibility widgets solve all your ADA problems and keep you safe from lawsuits? The short answer is no. And the longer answer, well, is a little more involved.
Digital Marketing Strategy
REIT Alert: Website Valuation for Hotel Investors - By Leanne DeMaille
In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, commodities, and even traditional commercial real estate (CRE) acquisitions in 2023, and why digital marketing must be considered when measuring risk.
Hotel Website Design
Vizergy Announces New Website for Long-Time Client - Trapp Family Lodge
The lodge was founded in 1950 by the von Trapp family, known for touring the United States as the Trapp Family Singers and as the subjects of The Sound of Music. The property’s unique history and setting meant that Vizergy needed to create a stunning website allowing them to tell their story.
Google Redesigns Hotel Browsing on Mobile - PhocusWire
Google is gearing up for the summer travel season.
Hotel SEO
It's Not Too Late to Tap into These Trends and SEO Tips for Hotels for 2023 - By Jeremy Razook
If you haven’t already, there’s still time to position your hotel SEO efforts for success in 2023. With new technologies, changing customer behaviors, and rising trends, hotel SEO strategies should be constantly evolving. Align your SEO strategy with the following trends and SEO tips for hotels for 2023.
Social Media News
Twitter is Dying - Tech Crunch
Since Musk took over he has set about dismantling everything that made Twitter valuable - making it his mission to drive out expertise, scare away celebrities, bully reporters and - on the flip side - reward the bad actors, spammers and sycophants who thrive in the opposite environment: An information vacuum.
Hotel Web Sites
Do You Need to Update Your Website? - By Daisy Tackett
Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers.
Hotel Content Marketing
Track Users Across Apps and Websites With Latest Google Analytics Update - Contently
For content marketers, GA4 offers more detailed data on the user's journey across apps and websites and, using machine learning, GA4 can predict how users will behave. With a clearer map of how users got to your content and what they're likely to do next, marketers can set more specific goals for which content types to produce and how to measure their success.
Hotel SEO
Keyword Research for Hotels - By Jeremy Razook
Keyword research for hotels is the backbone of any hotel SEO strategy. Ranking for the right keywords can greatly impact a hotel’s success, but choosing the right keywords to target can be tricky. Here are some keyword research tips to help you identify the right keywords to use on your hotel website.
TikTok Marketing
Why Hilton's 10 Minute TikTok Went Viral - Performance Marketing World
10 minutes on TikTok is like three years in the real world. What made this trend-bucking ad hit marketing gold?
Google Hotel Ads
Google Hotel Ads Testing New Local Three-Pack Entry Point - koddi
This new entry point paves the way for higher intent users, greater selectivity among users, higher click-through rates and conversion rates, improved CPC, and more overall PPA traffic.
Google Hotel Search
Google Hotel Search Results Carousel at Top - Search Engine Roundtable
Google Search now shows a carousel at the top of the search results for hotel results. Previously, Google showed a list view and only showed the carousel inside the hotel pack.
Direct Bookings For Hotels
Trivago Sees Big Opportunity in Direct Hotel Booking - PhocusWire
Trivago is now testing hotel direct bookings in eight markets as part of its growth strategy originally announced last year.
Search Engines
A Search Engine by Apple? - Moz
Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.