When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings.
I recently heard Will Guidara speak about his new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. I brought this idea to the HSMAI Marketing Advisory Board to talk about how this concept impacts our work and think about the intersection of technology and the people centric nature of hospitality.
Among marketing’s increasingly important modern challenges is the expectation of consumers for brands to deliver experiences that feel tailored specifically for them. That requisite extends beyond the features of the end product itself to the manner in which products and services are discovered, compared, and ultimately purchased and experienced. In fact, today’s discerning consumers go a layer deeper, looking to understand and align the values of a brand to their own. So how do we as marketers keep up?
HDFC Bank has joined hands with Marriott Bonvoy to launch the 'Marriott Bonvoy HDFC Bank Credit Card', India's first co-branded hotel credit card.
Matter Shares Tips to Help PR, Social Media and Marketing Professionals Adapt Campaigns to Connect Brands with Gen Z Consumers
In a recent HSMAI Sales Advisory Board meeting, I introduced the topic of meeting space utilization to the group for discussion. Read on for three takeaways from our dynamic discussion.
How you profile your guests - or segmentation as it is popularly called - defines the effectiveness of your marketing.
Imagine you walk into a hotel and it feels like they thought of everything just for you. Every step that you take and explore, you feel the process and journey is extremely smooth and simplified. That's what enhances the guest experience – the heart of the hotel world.
In this article, we'll explore a range of proven strategies that hotels can adopt to enhance their room sales in hotels. From using digital concierge services to making the most of upselling and cross-selling hotels, each strategy contributes to boosting hotel room sales.
In the age of information and the internet, B2B buyers now do a lot more independent research before engaging with a sales team. This changes the way businesses can interact with their prospects, and blurs the lines between sales and marketing. Here’s a closer look at how and why marcomms is becoming more important than sales.
Complimentary Registration Sponsored by Travel Outlook, Better Talent, and Track Hospitality Software
A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. So, how can hoteliers tap into this colossal market? First, hotel marketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.
Subscriptions are shaping up to be the new new thing in loyalty programs.
When our KTN team onboards clients for either traditional mystery shopping or for call scoring of actual recordings (as captured in our clients’ various cloud-based platforms), part of our process is reviewing their existing call criteria. As a result, I get to peek behind the scenes and see what their reservations, front desk, and/or contact center staff are being trained to say.
As hotel companies continue to work to better bridge the gaps across their commercial teams, which include revenue management, sales and marketing, leaders must do a better job giving employees diverse experiences.
From brands like Fendi and Dior to retailers like Saks and The Webster, everyone's setting up shop in fancy hotels this summer.
With this exciting partnership, the tourist destinations aim to enhance their online presence and engage with a wider audience, solidifying its position as a premier destination in the heart of Myrtle Beach.
Each month, Doug Kennedy presents a live webcast from the KTN headquarters office in Florida, reaching hotel and lodging professionals of all levels around the globe. The rotating menu of topics includes content for all disciplines within the industry, including rooms operations, sales, and even F&B. Some topics have a broad-based theme, such as hospitality & guest service excellence, while others are very specific such as training tips, transient reservations sales, and hotel group and event sales.
Recently I met with the HSMAI Marketing Advisory Board and shared key statistics and gathered insights on how hoteliers are marketing on the social media landscape today.
Despite the predictions of its demise, the voice reservations channel is alive and well for all sectors of the lodging industry. For decades now, pundits have predicted the death of voice as a booking channel. And yet the phones still ring.
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software
Hotel management company sales and marketing executives recently gathered to share their insights and experiences on sales productivity and return on investment (ROI) during a recent virtual HSMAI Hotel Management Company Sales & Marketing Executive Roundtable.
A new brand film by a GRAMMY award-winning director together with specially curated local experiences encapsulates a new campaign to help guests discover their Shangri-La.
An Expedia survey shows that 76% of travellers extend their business travel into a leisure trip. How is your hotel preparing to attract these guests?