When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings.
We’ve compiled a list of quick wins your venue can implement to target those UK corporate event planners and stay ahead of the competition.
I recently heard Will Guidara speak about his new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. I brought this idea to the HSMAI Marketing Advisory Board to talk about how this concept impacts our work and think about the intersection of technology and the people centric nature of hospitality.
Following the effects of the COVID-19 pandemic, the Jersey Shore is proving its resiliency once again. Recently, the counties along the coast have experienced record occupancy tax collection levels, an increase in the redevelopment of dated motels, and the addition of many large-scale, family-friendly attractions.
Building on the findings from our Path to Purchase research, the latest installment of our quarterly Traveler Insights report looks at Expedia Group’s exclusive first-party traveler search and booking data to show shifting demand patterns and changing traveler behaviors.
Modern PMS technology provides invaluable support to independent hotel operations from training to disaster recovery
Taylor Swift’s Eras Tour has had an estimated $4.6 billion impact on the US economy. This seems absurd at first, but HVS analysis reveals that Swift’s tour is an immense outlier from other concert tours in attracting attendees from out of town. More than 3.7 million people travelled more than 100 miles from home to see Swift perform.
AI adoption is on the rise globally, including in the F&B industry, where it's streamlining processes, reducing waste, and enhancing guest experiences. Read on to know more.
Like a first-class seat on an airplane, dynamically optimizing upgraded room classes can unlock significant revenue potential. As an industry what best practices could be applied to maximize the RevPAR growth opportunity this presents? I recently brought this question to the HSMAI Revenue Optimization Rising Leader Council for collaboration.
The Florida Panhandle remains popular among hotel developers and investors given the strength of the market in the post-pandemic period. An easy-to-reach destination for drive-to and out-of-state travelers alike, this Gulf Coast region has been a hotbed of activity for construction and transactions in the traditional-model hotel space since the summer of 2020.