Google has already seen success with their own AI implementations, including their fully AI-powered Performance Max ads, which have seen ‘on average over 18% more conversions at a similar cost per action’ vs. other paid search ads.
For decades now, it has been fashionable for companies from all industries to craft a mission statement to not only summarize its purpose, but also to give work more purpose. Over the years, the original concept has evolved into creating 'values' or 'vision' statements.
Amadeus is passionate about travel and we know our partners are too. That’s why our latest report shares some great news on the global travel rebound, as well as some real takeaways for hoteliers looking to innovate and stay ahead of the curve by putting the traveler at the center of everything that they do.
Among marketing’s increasingly important modern challenges is the expectation of consumers for brands to deliver experiences that feel tailored specifically for them. That requisite extends beyond the features of the end product itself to the manner in which products and services are discovered, compared, and ultimately purchased and experienced. In fact, today’s discerning consumers go a layer deeper, looking to understand and align the values of a brand to their own. So how do we as marketers keep up?
In the bustling world of event planning, the competition to attract clientele and host the most sought-after events has become fiercer than ever. If you own or manage a hotel with event space, the challenge becomes not just about offering an immaculate space but also about ensuring potential clients find and choose your venue over others. This is where the magic of a venue directory comes into play.
This annual gathering serves as more than a mere meeting of minds, but a platform that showcases the intricate weave of Native American culture while spotlighting the vibrant economic vigor inherent in Indian gaming. Some 3,000 vendors, visitors and guest speakers converged on downtown Tulsa at the Cox Convention Center for this year’s event
In May 2023, three BOSC 6 students enrolled in EHL Hospitality Business School, namely Matei Testa, Timo Kaiser, and Sophia Schütte, were given the opportunity to attend the Hospitality Industry Technology Exposition and Conference (HITEC) in Dubai as part of EHL's Educational Travel Program. In the following blog post, they reflect on their journey and share valuable insights about the event.
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.
The Independent Lodging Congress is more than a conference; it’s an experience
In a recent HSMAI Sales Advisory Board meeting, I introduced the topic of meeting space utilization to the group for discussion. Read on for three takeaways from our dynamic discussion.