Hear directly from Google on how to establish presence on Google, otpimize engagement with users and utilize Google tools like Google Business Profiles, Free Booking Links and Google Hotel Ads to drive direct bookings.
Traditional hotel benchmarking generally focuses on comparing rates and occupancy, without shedding light on how the results came to be. Today, however, hotels can access new benchmarking technology that takes a fresh approach, providing real-time insights to help you break down the entire booking funnel and compare your hotel's direct booking performance to the competition.
HEDNA announced the appointment of Leanne Ballard as Executive Director. Ballard will serve as chief staff executive overseeing the strategic direction and execution of the global organization.
The current hotel distribution landscape is a complex network of in-house or external connected systems. All these systems have different levels of technology maturity. This complex ecosystem results in points of failure in the distribution of inventory across partners. Any failure across this chain of systems may impact a hotel’s revenue. Minimizing the many points of failure can contribute to hotel profitability.
HEDNA is hiring an Executive Director - Applications Close Wednesday, May 25
The HEDNA Hotel Analytics Working Group presents an insightful summary of their 2021 blog
Encouraging innovation in hotel distribution is in our DNA. Innov8 at the HEDNA Vienna conference celebrates eight innovative companies that are changing the face of hotel distribution and payments. Recommend a ground-breaking upstart that you admire or nominate your own cutting-edge company or product- either way, help HEDNA recognize the innovators, the change-makers, and the leaders of tomorrow.
Between data infrastructure, visualization tools, reporting cadence, and more, reporting and analytics is an expansive subject with a wide range of variables to consider. For hotel companies looking to explore analytics, it can be tough to know where to start. We call the work required to find the best solution to meet a data request ”designing the need.”
Based on the success of the HEDNA@Home Virtual Conference in June, HEDNA announced that registration is open for the HEDNA@Home Fall Virtual Conference.
Short-term rentals may be showing resilience in comparison to hotels, but how fragile is the recovery at this point for lodging as a whole? What happens when vacations end and schools resume in September? What is the outlook for Q4 of 2020? Will supply grow or shrink in 2021?