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Topic - Hospitality Asset Managers Association



The Rising Costs Of Customer Acquisition

HAMA Study Documents Growing Revenue Acquisition Costs Outpacing Hotel Revenue Growth

Officials of the Hospitality Asset Managers Association announced the results of a multi-year study that demonstrates that revenue acquisition costs outpaced hotel revenue growth from 2009 through 2012. The results were presented in 'The Rising Costs of Customer Acquisition,' a white paper commissioned in late 2013.