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Topic - Travel Websites




What Do Customers Want from Travel Websites? - Econsultancy

53% of UK consumers research and buy holidays online, though many could be deterred by unclear pricing, according to a survey commissioned by Econsultancy. The Toluna survey of 2,004 UK consumers found that 29% of respondents don't find travel websites easy to use, and that unclear pricing is the most likely reason for abandoning purchases online.






Consumers Continue to Be Frustrated by Poor Customer Service Across Travel Websites

The latest eTravel Benchmark study from eDigitalResearch reveals that online travel websites are still failing to deliver adequate customer service. 43 out of the 47 websites reviewed have been affected by 'satisfactory', 'poor' or 'very poor' customer service scores, with the airlines sector failing to answer over 51% of all email queries.