Tambourine's production division includes photographers, videographers, drone operators, underwater photographers, food and beverage photographers, photo and video editors, a styling team, and photoshoot operation coordinators.
In 2020, Google announced that all websites worldwide would need to upgrade to its latest analytics platform, Google Analytics 4. Tambourine has completed the upgrade to over 1,000 hotel, restaurant, and destination website clients, well before Google's cutoff date of July 1, 2023.
The Adrian Awards are the largest and most prestigious travel marketing competition, representing the past year's top marketing campaigns from across the global hospitality industry.
Horgan joins Tambourine from Amadeus, where he served most recently as Senior Director of Sales and Account Management. He was the company's top revenue producer for eight consecutive years.
While OTAs have long been a dominant source of indirect hotel bookings, metasearch sites like Kayak, Trivago, TripAdvisor, and Google have recently become much more relevant in hotel marketing and distribution channel discussions. As you know, OTAs are indirect booking channels that own the relationships with your guests. Metasearch sites, on the other hand, are primarily not booking channels.
Trust Hospitality, a 30-year-old, award-winning hotel management firm, has selected Tambourine to handle website, digital and ecommerce efforts.
Surely, promoting a direct booking strategy begins with understanding that different incentives and messages are effective for different chain scales and geographies. What works for a large resort in California may be very different than what is effective at a select-service property in downtown Cleveland. That’s why it’s so vital to separate the actionable items from the generalities.
Unfortunately, the cost of one of the most popular marketing tools available to hoteliers continues to rise. In just a short amount of time, we’ve seen dramatic surges in search engine marketing pay-per-click (PPC) costs (especially on Google), burning holes in hotel marketing budgets around the globe.
Here today, gone tomorrow. We all know hotel marketing moves at a rapid pace. Tactics that crushed it last year may no longer even be relevant today. So, what’s worth exploring and expanding... and what needs to be jettisoned?
Hotel marketing and revenue management execs are pushing their tech vendors to do more...