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Topic - Amadeus





Generative AI

The Potential of GPT Models for the Travel Industry - By Rudy Daniello

It can be difficult to get a firm overview of what GPT (Generative Pre-trained Transformer) models might mean for the future of the travel industry – or, indeed, humanity. While many commentators have an opinion, there are comparatively few experts in the field able to offer definitive insight. I do not pretend to be one of them, but by being a fierce and 'greedy' observer of what is happening in the tech field and in the travel industry, I can see all the potential but also the current limits of the tool.