Twitter owner Elon Musk and Chief Executive Officer Linda Yaccarino have replaced the social media company’s iconic blue bird logo with an “X” on a black background as part of a wider rebranding strategy. The move has generated diverse opinions among the Twitter influencers, as evidenced by a sharp increase in discussions during the last week of July 2023, reveals the Social Media Analytics Platform of GlobalData
Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “Amid Twitter’s rebranding to integrate with Elon Musk’s X app and its financial features, the internet is abuzz with discussions. While some influencers express concern over the decision to remove the iconic blue bird logo, fearing a potential decline in brand value, others welcome the move, eagerly anticipating the platform’s evolution with the new logo.”
Below are a few popular influencer opinions captured by GlobalData’s Social Media Analytics Platform:
Susan Li, Journalist at Bloomberg TV, CNBC and Fox Biz:
“#Twitter Turning Into #X Will Wipe Out $4 Billion to $20 Billion in Brand Value – Bloomberg Terms like “tweet” have become part of popular culture #ElonMusk removing bird language and logo in favor of black X is killing entrenched branding #socialmedia”
Tiffany Dowd, President & Founder Luxe Social Media:
“Welcome to X. My feeling about X is that evolution is good. I’ve been on Twitter since 2009. It’s sad to see the blue bird fly away, but I’m excited to see how the app evolves. I plan to maintain my presence here and connect with people as I always have. I expect that in the future there will be more bells and whistles – and that X will be @elonmusk’s version of WeChat. It should be an interesting evolution.”
Yoni Assia, Founder and CEO of eToro:
“After rebranding @twitter as X, it seems @elonmusk plans #X to be the largest financial institution in the world. It would be interesting to see this progress and what would be the first new finance features, like payments and investments added to the network…@lindayacc”
Douglas Karr, Founder Martech Zone:
““Experts” drone on about equity in the @twitter #brand… but neglect the fact that Twitter is not performing well monetarily. A #rebrand could expand the platform beyond being synonymous with tweets. Risking #brandequity is not risky when the ship is sinking. 🤷🏻♂️ #justmyopinion”
Patrick W. Watson, Economics Journalist and Editor at Mauldin Economics:
“Here we’ve all been thinking about when we would leave Twitter and then Twitter left us first. I bet this place shrinks fast as soon as Threads gets a desktop app and a few other improvements…”