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HEDNA News

HEDNA Milan

HEDNA Adds Google Hotelier Summit Session at HEDNA Milan

Hear directly from Google on how to establish presence on Google, otpimize engagement with users and utilize Google tools like Google Business Profiles, Free Booking Links and Google Hotel Ads to drive direct bookings.


Hotel Benchmarking

Hotel Benchmarking: How to Identify and Act on Opportunities to Grow Your Direct Reservations - By Fiona Gillen

Traditional hotel benchmarking generally focuses on comparing rates and occupancy, without shedding light on how the results came to be. Today, however, hotels can access new benchmarking technology that takes a fresh approach, providing real-time insights to help you break down the entire booking funnel and compare your hotel's direct booking performance to the competition.



Hotel Distribution

Hotel Booking Health Check: Are You Failing for the Right Reasons?

The current hotel distribution landscape is a complex network of in-house or external connected systems. All these systems have different levels of technology maturity. This complex ecosystem results in points of failure in the distribution of inventory across partners. Any failure across this chain of systems may impact a hotel’s revenue. Minimizing the many points of failure can contribute to hotel profitability.





Hotel Distribution

Nominations Open for Innov8 in Vienna

Encouraging innovation in hotel distribution is in our DNA. Innov8 at the HEDNA Vienna conference celebrates eight innovative companies that are changing the face of hotel distribution and payments. Recommend a ground-breaking upstart that you admire or nominate your own cutting-edge company or product- either way, help HEDNA recognize the innovators, the change-makers, and the leaders of tomorrow.


Hotel Data Analytics

Hotel Data Analytics: Design the Need, Find the Solution - HEDNA

Between data infrastructure, visualization tools, reporting cadence, and more, reporting and analytics is an expansive subject with a wide range of variables to consider. For hotel companies looking to explore analytics, it can be tough to know where to start. We call the work required to find the best solution to meet a data request ”designing the need.”