I recently heard Will Guidara speak about his new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. I brought this idea to the HSMAI Marketing Advisory Board to talk about how this concept impacts our work and think about the intersection of technology and the people centric nature of hospitality.
Like a first-class seat on an airplane, dynamically optimizing upgraded room classes can unlock significant revenue potential. As an industry what best practices could be applied to maximize the RevPAR growth opportunity this presents? I recently brought this question to the HSMAI Revenue Optimization Rising Leader Council for collaboration.
In a recent HSMAI Sales Advisory Board meeting, I introduced the topic of meeting space utilization to the group for discussion. Read on for three takeaways from our dynamic discussion.
The Hospitality Sales and Marketing Association International (HSMAI) is now accepting nominations for the 2023 Top 25 Extraordinary Minds and the Marketing and Public Relations Lifetime Achievement Awards. Nominations are open now through Sept. 8, 2023, via the HSMAI registration page.
The program is designed to help area hospitality sales, marketing and revenue-management professionals prepare their plans and budgets for 2024. Moderator will be Jennifer Hill, Kalibri Labs vice president of commercial strategy.
Winners will be honored at the HSMAI Adrian Awards Celebration, returning to the New York Marriott Marquis, February 13, 2024.
Recently I met with the HSMAI Marketing Advisory Board and shared key statistics and gathered insights on how hoteliers are marketing on the social media landscape today.
The hotel distribution landscape is facing potential transformation, driven in part by the entry of fintech and big banks. As the industry looks ahead, several other key factors such as Artificial Intelligence (AI), data privacy, regulatory changes, and evolving distribution channels could shape the strategies of global hotel distribution. I explored these trends and their implications for the current and future state of hotel distribution with HSMAI’s Global Distribution Advisory Board – here’s a compilation of what we discussed.
Hotel management company sales and marketing executives recently gathered to share their insights and experiences on sales productivity and return on investment (ROI) during a recent virtual HSMAI Hotel Management Company Sales & Marketing Executive Roundtable.
The pandemic created more discerning consumers with higher expectations for their travel experience, from booking a place to stay to the taxi ride home. The Traveler Value Index 2023 examines what people value in their travel experience compared to priorities and considerations shaping decisions and investments across industry professionals.