Travel Websites
Travel Websites Failing Basic Accessibility Tests - PhocusWire
Travel websites are among the worst offenders when it comes to accessibility, a new report finds.
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Topic - Internet
Social Media Marketing
TikTok, Instagram, X: How Travel Startups Use Social Media - PhocusWire
On average, working age people are now spending up to two and a half hours on social media platforms each day. And it’s no secret that businesses have taken note, especially new ones that want to make a quick - and inexpensive - splash.
Hotel Reputation Management
These Are the Review Channels Hotels Must Prioritize - By Leanne DeMaille
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.
Online Distribution
U.S. Online Channel Share Expected to Remain Unchanged Through 2026
Travel brands have benefited from investment in technological infrastructure and online booking products during the past few years, resulting in a 48% jump in online direct sales to $171.9 billion in 2022, according to Phocuswright's travel research report U.S. Travel Market Report 2022-2026.
Hotel Web Sites
Ritz-Carlton Brand Launches New Websites
The comprehensive redesign touches Ritzcarlton.com, more than 110 each individual hotel websites, RitzCarltonReserve.com, and the six Reserve property websites
Hotel SEO
Why Hotels MUST Optimize for (Organic, Paid, Meta) Search or Risk Getting Left Behind - By Jeremy Razook
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But one thing remains the same. People use search engines. A lot.
Google Business Profile
Google My Business for Hotels - 13 Ways to Optimize Your Listing - By Jeremy Razook
Google My Business for hotels (now Google Business Profile), is a free local search product that opens the door to a bevy of hotel SEO opportunities and increased visibility of your property.
Online Bookings
How the Internet Screwed Up Air Travel - Business Insider
When online ticket purchasing first took off in the late 1990s, it seemed revolutionary. No more middlemen! You could peruse all the options yourself! You could even monitor how the prices changed over time! Internet-based booking also forced airlines to intensify their efforts to offer more competitive fares.
Google Analytics
GA4 for Hotels: Everything Hoteliers Need to Know - By Connor Zahrobsky
Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4.
Hotel SEO
Is Google's Search Generative Experience (SGE) the End of Organic Search for Hotels? - By Jeremy Razook
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality into the Google search results. But will this be the doom of Google search and SEO for hotels as we know it?