When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings.
I recently heard Will Guidara speak about his new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. I brought this idea to the HSMAI Marketing Advisory Board to talk about how this concept impacts our work and think about the intersection of technology and the people centric nature of hospitality.
Among marketing’s increasingly important modern challenges is the expectation of consumers for brands to deliver experiences that feel tailored specifically for them. That requisite extends beyond the features of the end product itself to the manner in which products and services are discovered, compared, and ultimately purchased and experienced. In fact, today’s discerning consumers go a layer deeper, looking to understand and align the values of a brand to their own. So how do we as marketers keep up?
HDFC Bank has joined hands with Marriott Bonvoy to launch the 'Marriott Bonvoy HDFC Bank Credit Card', India's first co-branded hotel credit card.
Matter Shares Tips to Help PR, Social Media and Marketing Professionals Adapt Campaigns to Connect Brands with Gen Z Consumers
In a recent HSMAI Sales Advisory Board meeting, I introduced the topic of meeting space utilization to the group for discussion. Read on for three takeaways from our dynamic discussion.
How you profile your guests - or segmentation as it is popularly called - defines the effectiveness of your marketing.
Imagine you walk into a hotel and it feels like they thought of everything just for you. Every step that you take and explore, you feel the process and journey is extremely smooth and simplified. That's what enhances the guest experience – the heart of the hotel world.
In this article, we'll explore a range of proven strategies that hotels can adopt to enhance their room sales in hotels. From using digital concierge services to making the most of upselling and cross-selling hotels, each strategy contributes to boosting hotel room sales.
In the age of information and the internet, B2B buyers now do a lot more independent research before engaging with a sales team. This changes the way businesses can interact with their prospects, and blurs the lines between sales and marketing. Here’s a closer look at how and why marcomms is becoming more important than sales.