I recently heard Will Guidara speak about his new book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. I brought this idea to the HSMAI Marketing Advisory Board to talk about how this concept impacts our work and think about the intersection of technology and the people centric nature of hospitality.
Thanks to Tripadvisor Sponsored Placements, hotels can bid to the top of the Tripadvisor search results for any given destination. Before you make a decision about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate.
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that you can implement to bolster your off-season marketing strategy.
Marriott bounces back from a global travel lull with a renewed focus on leisure travel and home rentals. But it took the right partner to help it succeed.
In this article, we are going to review what you can do at your hotel, resort, or vacation rental company to make the most of your potential guests’ limited discretionary spending and your tighter marketing budgets. To start with, unlike what the title suggests, you really can’t 'recession-proof' your marketing, but you can set yourself up for success by being smarter than the competition.
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at its potential all systems must be functioning, and when you built them... they were. Unfortunately, over time things break, stop working, change or are simply just forgotten.
Speaking at the 2022 HSMAI Marketing Strategy Summit, Daniel Levine of the Avant-Guide Institute said modern travelers demand faster responses and honesty in communications from companies.
Quick – what’s the most important ingredient for a successful hotel property? The location? The architecture? The amenities? Those certainly play a role, but you must look deeper to find the truth. The most important ingredient to success is the team behind the brand. What’s more, it’s the amount of creativity they can bring to bear and their freedom to exercise that creativity.
You’re probably familiar with PPC ads, paid social ads, and likely even SEO. However, there is one type of marketing that you may not have really mastered yet: topical marketing. What is it? How does it work? Why should those in the hotel market bother with it?
The hotel industry is more competitive than ever before. There are more properties today than there were even just a few years ago, and thanks to things like travel restrictions, those hotels are vying for the same customers. To stand out, you must find new ways to reach your audience. PR for hotel properties is one option that you’re likely not using yet.