Excerpt from PhocusWire

It’s hard to believe that only two years ago short term rentals were widely considered the 'alternative' accommodation option - something a bit different for the more adventurous traveler looking for a more authentic travel experience perhaps?

The pandemic came along and fundamentally changed this perception. It altered the way we travel and re-shaped our lodging needs and expectations.

Demand for short term rentals soared even higher. The industry responded quickly with tech innovation to better serve new guest needs and expectations - once and for all, cementing short term rentals as the number one accommodation option.  

But what’s next for the growing short term rental market in 2022 and beyond? Is the boom set to continue? 

1. No fuss, no friction 

With concerns over safety still very much front of mind on the global travel scene, today’s guest expects a contact free, frictionless stay. This is where tech steps in.

Just as in everyday life, guests now expect a high level of technology automation to fulfill their "basic" needs.

Recognizing this, and the operational efficiencies afforded by tech innovation in property management, the short term rental industry continues to lead the way in adopting smart home automation into their property operations - from access control (smart locks) to connected thermostats, and much more besides.

And, as a result, they’re able to provide the desired frictionless stay. And this is fast becoming a basic expectation. 

2022 will bring further innovation in this space with greater emphasis on enhancing the stay with amenity insights (think digital guidebooks and restaurant recommendations) as well as making sure tech is seamlessly integrated into property operations to help property managers better serve their guests.  

2. Longer stays and "bleisure travel"

Longer stays - defined as trips of 28 days or more - are set to stay. Driven by remote working and the consequent trend for flexible living, people are taking the opportunity to travel for longer periods of time, combining both business and leisure (increasingly referred to as "bleisure travel").

AirDNA data revealed a rise of 16% in longer stays in 2021, suggesting the trend for longer stays will continue. Such trips require better amenities and resources, and travelers will continue to turn to short term rentals rather than hotels to deliver against their "home away from home" needs.

But what are these needs exactly? Here’s my take on the must-haves:

  • Tech connectivity: High speed internet is a must for all long-term travelers combining work and leisure. Property managers must ensure that their rentals are suitably connected and wifi accessible.
  • Appropriate work zones: Set up an ergonomic workplace with appropriate charging points and good lighting. Providing large screens would be an added touch. And, importantly, work zones should provide privacy for work-related Zoom calls.
  • Access to outdoor space: When not working, guests will want to be able to immediately enjoy their vacation experience. The most popular short term rentals will have the great outdoors on their doorstep - whether this be a beach or a well-maintained garden area.
  • Home comforts and amenities: Comfort is key when it comes to long-term stays. Guests will expect the same standard of amenities as they’d have at home. Kitchens should be set up with this in mind. Consider laundry facilities too. Add good quality furniture, mattresses, pillows, linen and towels. Quality and comfort are key. Furniture staged primarily for photos is not enough for the longer-term guest.

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