Travel Websites
Travel Websites Failing Basic Accessibility Tests - PhocusWire
Travel websites are among the worst offenders when it comes to accessibility, a new report finds.
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Social Media Marketing
TikTok, Instagram, X: How Travel Startups Use Social Media - PhocusWire
On average, working age people are now spending up to two and a half hours on social media platforms each day. And it’s no secret that businesses have taken note, especially new ones that want to make a quick - and inexpensive - splash.
Amazon Web Services
How Cloud Services Help Expand Amazon's Role in Travel - PhocusWire
Travel insiders have long wondered when, or how, Amazon might flex its online muscle to follow other retail giants and non-travel brands into the sector.
Online Distribution
U.S. Online Channel Share Expected to Remain Unchanged Through 2026
Travel brands have benefited from investment in technological infrastructure and online booking products during the past few years, resulting in a 48% jump in online direct sales to $171.9 billion in 2022, according to Phocuswright's travel research report U.S. Travel Market Report 2022-2026.
Guest Service Excellence
Hotel Check-in and the New Discipline of Guest Service Management - PhocusWire
Pundits have been questioning the future of the hotel front desk for more than a decade. Is a hotel front desk needed any more? If so, how should it be staffed and far can it add guest value in the check in process?
Phocuswright Europe
Hotel Experts on Staffing Issues, AI and 'Selling Happiness'
A topic of hotel leadership in complex times could turn a conversation in any number of directions: climate change, inflation, technological changes. Yet for the experts gathered at Phocuswright Europe 2023 in Barcelona last month, reaching a consensus on problems facing hospitality proved easy.
Online Travel Agencies (OTAs)
Online Travel Platforms Escape Digital Gatekeeper List - PhocusWire
Online travel companies do not meet the threshold to be called gatekeepers under the European Digital Markets Act (DMA) - at least for now.
Wholesale Distribution
Agoda Unveils Wholesale Distribution Platform for Hotel Partners - PhocusWire
Agoda, Booking Holdings' Thailand-based online travel agency, is introducing a wholesale distribution plan that will offer hotels more control over rates and distribution parameters.
ChatGPT
Personalization + ChatGPT = Holy Grail in Customer Intent - PhocusWire
Twenty-seven years into travel on the internet I am constantly amazed by the lack of progress in travel personalization. Enter ChatGPT.
Phocuswright Europe
4 Key Insights from Phocuswright Europe 2023
Just how does Airbnb get away with spending so little on marketing – and what does a TikTok influencer have to do with it? What will it take to keep travel revenues growing, while the industry also does its part to save the world? Why does one travel sector see a silver lining in rising interest rates and inflation?