Skip to main content
Advertisement

STR News

Concert Tours

Taylor Swift Impact Grows to $208M in U.S. Hotel Room Revenue

The first 28 shows of the tour added $98.2 million in added room revenue on top of normal seasonal levels. The overall $208 million estimated impact now three months later is conservative, accounting only for the 53 concert nights.




Market Report Italy

Italy is Europe's Trending Destination

This summe there is one destination that has exceeded all expectations. The following analysis highlights how Italy’s hotel sector is thriving in bookings and room rates in addition to assessing how online trends set up a summer to remember for Italian hoteliers.






Market Report U.S.

STR and Tourism Economics Lower Growth Forecast for U.S. Hotels

For 2023, growth in revenue per available room (RevPAR) was lowered by 0.5 percentage points, due to a 0.6ppt downgrade in occupancy growth. For 2024, the RevPAR growth projection was also lowered 0.5ppts on a 0.5ppt downgrade in occupancy. Average daily rate (ADR) was upgraded 0.1ppts for 2023 but kept flat for 2024.


Hotel Performance Trends

Weekly Global Hotel Performance Trends from STR: 23-29 July 2023

Global occupancy (excluding the U.S) climbed 0.3ppts to 72.8%, resulting in another post-pandemic high and a YoY gain of 5.2ppts. Comparing against pre-pandemic times, the matched week in July 2019 marked the high point of global occupancy at 75.9% (+3.1ppts higher compared to 2023). Global ADR remained over US$150 at US$154, which was up 10.5% YoY with RevPAR of US$111 up 19% YoY.